南京江北新区新型城镇化发展质量评价与提升路径

文章构建了由31项指标组成的新型城镇化综合发展质量评价指标体系,运用AHP层次分析法和熵值法,选择19个国家级新区中2018年经济总量排名前十的新区进行定量对比分析,并结合民生幸福建设群众满意度问卷调查分析,对南京江北新区新型城镇化发展质量进行综合评价。研究表明:(1)南京江北新区新型城镇化整体发展处于中上游水平,与发达新区相比存在一定差距,产业结构亟需优化;(2)发展增长方式、资源利用率、环境保护类指标明显落后;(3)科教文卫、居民生活等指标具有比较优势。文章最后提出新型城镇化提升路径为加快生态环境和公共服务建设,积极提升科教和生态示范效应,做大做强主导产业,促进城乡特色均衡发展和推进以人为核心的新型城镇化。     

Rethinking the bottom of the pyramid: Towards a new marketing mix

The purpose of this study is to re-conceptualize the conventional marketing mix for Bottom of the Pyramid (BoP) markets and propose a revised framework by reorganizing the elements based on the customer perspective while retaining the principles of services marketing. Primary data was collected through a questionnaire with a sample size of 400 people from both urban and rural markets in the BoP. Findings indicate that the needs and perspective of the BoP members is distinct from the Middle of the Pyramid (MoP). Managers should consider this point while formulating marketing mix strategies for BoP markets. The present study is the first of its kind to present a revised marketing mix framework for customers in the BoP markets. The framework comprises five Ps, including personalization, product, place, the process of service delivery and price. Thus, a theoretical contribution is made in the context of service marketing and the BoP.     

Ideological taboos,entry barriers,and FDI attraction: Evidence from China

Developing and transitional countries often impose a wide variety of entry barriers on foreign direct investments (FDIs). One important reason behind these entry barriers is ideological taboos. However, do these taboos actually affect the inflow of FDIs? With the help of China’s “cultural system reform,” this study uses a panel data of 283 prefecture-level cities in China for 1994–2017 and the difference-in-differences method to evaluate the effect of the cultural system reform on regional FDI. We found that the cultural system reform remarkably promoted the inflow of FDIs by deregulating institutions and removing entry barriers, and the attraction of FDI has slowly increased along with the deepening of the reform. Our conclusions still hold after performing several robustness tests, thereby highlighting ideologies as important barriers to the inflow of FDIs into less developed countries.     

对于新会计制度下如何加强事业单位财务管理的剖析

财务管理是事业单位财务活动当中非常关键的环节,其有效性为事业单位的财产安全提供了保障。但是,随着新会计制度的出台和实施,事业单位的财务管理中存在的问题和不足逐渐暴露出来,这些问题严重阻碍了事业单位的持续发展。为了保障事业单位在新会计制度下实现长期健康发展,有必要就其财务管理当中存在的问题进行深入讨论,并提出可行的解决方案。     

我国粮食产后损失情况概述

本文系统分析了粮食产后各环节损失的原因及损失量,针对相关粮食损失原因及状况,提出了减少粮食产后损失的措施及建议,以期为我国实现节粮减损提供支持。     

无人机遥感系统的研究进展与应用前景

对于无人机遥感来说,融合了无人机技术与遥感技术。在无人机遥感技术应用的过程中,涵盖了诸多不同类型的先进技术,比如,无人机驾驶飞行技术、通讯技术、遥感传感器技术等,存在着显著的智能化、自动化等不同方面的特征,能够迅速得到相关资源,并且系统掌握国土、环境等不同方面的信息,然后加以实时化处理,通过建模与科学分析,能够制定出无人机遥感技术运用的具体策略,凸显出其良好的功效。本文针对无人机遥感系统的研究进展进行了详细地分析,同时说明了无人机遥感系统的应用前景,进而对有关研究人员形成一定的启发。     

新时代中国国际政治经济学研究:问题与方向

国际形势的迅速变化为国际政治经济学研究提供了更为广阔的研究视野,但面对复杂多变的世界经济和政治形势,单纯的经济学研究往往无法解释现实,经济学、政治学以及社会学等诸多学科间的分立与隔绝状态不利于国际政治经济学的深入发展。中国的国际政治经济学研究需要关注五个方面的问题:第一,打破经济学尤其是国际经济学研究的专业壁垒;第二,加强对经济全球化问题的综合性研究;第三,注重对美国国内经济结构变化及其对社会生活、政治生活与对外政策影响的研究;第四,加强对国际货币、资本、金融运行机制的深入研究并从货币权力视角构建国际政治经济学框架;第五,加强对1500年以来大国兴衰过程中"挑战国陷阱"问题的研究。只有在解决好上述五个问题的基础上,国内理论界才能构建一个符合新时代要求的国际政治经济学理论和大国关系理论,并以此支撑中国的可持续崛起。     

“新冠肺炎”疫情对我国外贸和就业的冲击及纾困举措

“新冠肺炎”疫情对我国外贸和就业产生何种冲击?本文认为,此次疫情已给我国外贸和就业以及全球产业链和供应链带来严重不利的冲击,需要保持中国出口增长,以支撑进口和就业增长,平稳产业链。此次疫情下我国的内外部经贸环境更加严峻,与2003年“非典”时有着很大的不同。稳就业是当务之急,而稳外贸、稳外资是稳就业的关键支撑力。此次疫情加剧了我国巨量高校毕业生叠加农村城镇化大量人口的就业压力。纾困举措:(1)稳定出口市场维护全球供应链,发挥市场机制的有效配置作用;(2)遏制住疫情,运用财政和货币政策对企业减税降费、增加市场流动性,降低成本和扩大消费;(3)帮助企业有序复工复产,提升营商环境,通过稳外贸和稳外资提升就业;(4)大力提升贸易投资便利化和公共产品服务来支持企业开拓市场;(5)教育部可根据高校实际招生能级,授权其适度增加研究生招生比重来缓解毕业生集中就业压力。     

System of crop intensification for more productive,resource-conserving,climate-resilient,and sustainable agriculture: experience with diverse crops in varying agroecologies

With continually increasing demand for food accompanied by the constraints of climate change and the availability and quality of soil and water, the world’s farmers are challenged to produce more food per hectare with less water, and with fewer agrochemical inputs if possible. The ideas and methods of the system of rice intensification which is improving irrigated rice production are now being extended/adapted to many other crops: wheat, maize, finger millet, sugarcane, tef, mustard, legumes, vegetables, and even spices. Promoting better root growth and enhancing the soil’s fertility with organic materials are being found effective means for raising the yields of many crop plants with less water, less fertilizer, reduced seeds, fewer agrochemicals, and greater climate resilience. In this article, we review what is becoming known about various farmer-centred innovations for agroecological crop management that can contribute to agricultural sustainability. These changes represent the emerging system of crop intensification, which is being increasingly applied in Asian, African, and Latin American countries. More research will be needed to verify the efficacy and impact of these innovations and to clarify their conditions and limits. But as no negative effects for human or environmental health have been identified, making these agronomic options more widely known should prompt more investigation and, to the extent justified by results, utilization of these methodologies.     

The sweet smell of advertising: the essence of matching scents with other ad cues

New technologies enable practitioners to communicate scents in advertisements on various media. The current research examines the importance of matching scent cues to the advertised product, and the joint effect of scent and other cues such as colour on consumer responses to advertising. A 4 × 2 experimental design was conducted, where participants (N = 603) were presented with scented colour print advertisements. Three hierarchical responses were measured: emotional response, attitude, and purchase intention. Findings reveal that higher congruence between scent and the advertised product heightens positive consumer response. Furthermore, this research stresses the significant joint effect of scent and colour cues, and supports the incongruence approach, suggesting that combining scents that are poorly congruent with other sensory cues enhance consumer response. Practical and theoretical implications are discussed.